If you go with an electronic version of the card, Amazon lets you set your delivery date. Order the gift card in advance of the holiday, and you can even get a physical version of the card mailed to your recipient. (The gift card link is prominently displayed at the top of Amazon’s home page.) Amazon offers several options for delivery, including email, a printout, or a Facebook post. So where can you turn if the recipients on your list don’t own iOS devices or Macs and if Google Play’s limitations are dampening your holiday spirit? Try Amazon, which follows Apple’s lead by making it very easy to track down gift cards. You can track down where Google Play gift cards are available, but sending them electronically is a little trickier.
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For that, you’ll need to head back to iTunes, buy an iTunes gift card, and hope that your lucky recipient redeems it on Mac apps instead of blowing it all on the new Britney Spears LP. There’s no way to gift a Mac app in that store, and you can’t purchase any sort of electronic gift card. It’s also worth noting that the Mac App Store doesn’t share the giving spirit you’ll find in iTunes.
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Is there a specific movie, TV show, album, song, book, or app you want to give to someone? Click the triangle next to the Buy button in iTunes to see the gift options. Apple used to give you the option of printing out a gift certificate you bought online, but that option has disappeared from the iTunes Store. If you think it’s a tad impersonal to direct someone to their inbox to find their holiday present from you, you may be out of luck. When we originally posted this article in the early days of December, digitals books were excluded from this gift-giving routine, but Apple reversed course on that as of December 16, you can now give specific digital books as gifts, much to the joy of bookworms everywhere.
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If you have a more specific gift in mind-say that HD copy of The World’s End or the previous season of Downton Abbey-just click the triangle next to the Buy link that will bring a gift option where, again, you can select exactly when that digital download appears in your recipient’s inbox. Not only can you set the amount of gift cards ordered through the iTunes Store, you can also schedule when they’re delivered. Apple’s gift-giving page will also helpfully warn you that you can only give digital gift cards to people who live in the same country, so I’d better come up with alternative plans for all those Canadians on my shopping list. (Apple doesn’t let you set the time, so if you’re like me, and hand out gifts to your family at night on Christmas Eve, you had best keep loved ones away from their email account during the day.) You then choose a gift card design, confirm your purchase, and revel in the fact that it’s more blessed to give than receive. More important, you can set when the recipient receives your gift-your options are immediately or at a date of your choosing. And you don’t have to search all that hard to give the gift of downloads: There’s a Send iTunes Gifts link prominently displayed in the Quick Links section on the right side of the iTunes Store’s home page.Ĭlick that link, and you get right down to business, with a pop-up window that lets you pick a recipient, set a value (from $10 to $100, with an Other option available), and write a message containing as much sentiment as 200 characters can allow. For one thing, there’s the extensive selection-Apple lets you gift specific movies, TV shows, music, and apps in addition to sending gift cards for a wide range of amounts. This may be the product of more than a decade’s worth of chronicling Apple’s assorted comings and goings, but for my money, the iTunes Store provides one of the better experiences if you prefer giving digital gifts. The Quick Links section on the iTunes Store front page gives you a direct way to send iTunes gifts electronically. Whether you’re wrapping up your holiday shopping now or waiting until the very last second to settle on presents, here’s a rundown of what to expect when you stroll down the virtual aisles of online stores to pick up a digital item or two. But just because digital content has become more ubiquitous and sought-after doesn’t mean it’s always intuitive what you can and can’t give and when that gift will find its way into the waiting arms of your recipient.
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